Там имя все спрашивали...
"Директор по маркетингу life:) Сергій Гуляєв на запуску 3G сповістив про проведення тестування 3G+ мережі в 30 містах"
Вот что он пишет в Линкедине...
Experience
Chief Marketing Officer
life:)April 2015 – Present (3 months)
Acting Chief Marketing Officer
Astelit, TM life:)February 2014 – April 2015 (1 year 3 months)Ukraine
In charge of Marketing in the most innovative and fastest growing mobile services operator with 10.3 mln active subscribers and 18% market share.
Lead the teams: marketing B2C, B2B, marketing research, marketing reporting, CRM, business controlling, marketing communications and product development (VAS).
Broad scope of responsibility includes: development and execution of the long-, mid- and short-term strategic marketing plans to meet net additions, revenue and gross margin targets, setting KPIs, macroeconomic and competitive analysis, development of the market & competitive intelligence system, development of products and services in accordance with the marketing plan and strategy of the company, building an effective pricing system, development and implementation of a program to reduce customer churn, increase use of the services by existing customers, development of a positive attitude towards the brand, brand health monitoring, creation of an effective system of marketing communications, control of the marketing spend effectiveness, management and development of the products, competitive advantages creation.
- Demonstrate continued customer momentum and strong financial results outperforming the market: 12.8% YoY customer base growth, 15.5% YoY revenue growth, 18.5% YoY EBITDA growth
- #1 data operator strategy results: leadership in DATA users and revenue growth. Increased smartphones penetration rate to the highest in the market
- Healthy, relevant and differentiated brand. Highly effective go-to-market integrated campaigns were awarded with golden, silver and 2 bronze Effie Awards
- life:) is ranked the highest in customer satisfaction among mobile operators
Head of Key Regions Marketing Division
AstelitApril 2011 – April 2015 (4 years 1 month)
In charge of directing marketing activities to achieve net additions, revenue and gross margin targets in the key regions of Ukraine. Scope of responsibility includes: development and implementation of the strategic marketing plan, preparation and execution of the annual division roadmap, development of the products and services in order to create a competitive advantage in accordance with the marketing roadmap and strategy of the company, macroeconomic and competitive analysis, development of the effective pricing system, development of the retention and usage stimulation programs, development of the marketing communication campaigns and control of the marketing spend effectiveness.
- Drive profitable growth: 8% CAGR in customer base, 7% CAGR in revenue and gross margin
- Led transformation of the company from budget operator to #1 data operator in the country with 2G technology
- Launched unique international roaming service – feel at home data roaming
- Bronze Effie award received for successful integrated GTM campaign
Head of Pricing & Analysis Division, Marketing
AstelitApril 2010 – March 2011 (1 year)
Directed Pricing (B2C and B2B); Analysis, Reporting & Data mining; CRM; Retention; International Roaming & Interconnection functions to meet company’s profit target.
- Successful implementation of the new pricing policy as a part of the turnaround strategy resulted in gross margin increase from 67% to 79%, EBITDA margin growth from 5.7% to 19.0%
- Started a customer-centric marketing era. Significantly increased marketing campaigns efficiency & effectiveness by campaign management, CRM and business intelligence systems deployment
- Launched a loyalty program that reinforced loyalty among the customer base
Head of Consumer Offer Division
AstelitMay 2008 – April 2010 (2 years)
In charge of product marketing strategy development and execution. Directed customer acquisition, retention, pricing and CRM activities to achieve net additions and revenue targets of the company in B2C segment.
- Customers’ market share 12% Q1’08 to 16.2% Q4’09; Revenue market share 8% Q1’08 to 12.4% Q4’09
- Identified smartphones penetration growth trend and launched an innovative product for smartphone users segment - first time in the market
Head of Pricing Unit
AstelitJune 2007 – April 2008 (11 months)
Directing pricing activities in B2C and B2B segments to achieve customer base and revenue targets.
- Customers’ market share 8% Q2’07 to 12% Q1’08; Revenue market share 6% Q2’07 to 8% Q1’08
- Accelerated growth by launching a new service for international callers segment - first time in the market eliminated the borders
- Recognized with the “The best Sales & Marketing employee of H2’07” award.
Pricing Expert
AstelitDecember 2005 – May 2007 (1 year 6 months)
In charge of development of the pricing structures and promo campaigns to meet share of market target in prepaid segment.
- Launched a disruptive offer that revolutionized the communication experience and resulted in 3 mln prepaid customers net additions in a year
- Recognized with the “Best Team of the 2006” award.
Business Analysis Expert
Ukrainian Mobile CommunicationsJanuary 2005 – November 2005 (11 months)
In charge of development of the pricing structures and promo campaigns to increase share of market in youth segment (sub-brand “JEANS”).
- KPIs fulfillment - 120%.
Key Account Expert
Ukrainian Mobile CommunicationsSeptember 2002 – December 2004 (2 years 4 months)
In charge of sales and key account management
- Sales target fulfillment up to 131%
- Recognized with the “The best Key Account expert of H1’04” award.
Contact Centre Representative
Ukrainian Mobile CommunicationsAugust 2000 – August 2002 (2 years 1 month)
Responsible for serving individual and corporate customers.
